About

Boiling Frog Syndrome… WTF?

It’s a metaphor for obliviousness to gradual change.

Drop a frog in a pan of boiling water, and it will probably leap straight out, manifestly unimpressed. But start off cold and gradually crank up the heat, and things won’t end well for your amphibious friend.

OK…

Don’t look so confused.

This isn’t a blog about a society sleepwalking into a totalitarian dystopia. It’s not about animal cruelty. It’s mostly not about cooking frogs.

I just needed a domain name, and although paedogeddon.com was available and insanely tempting, I went for something a bit more appropriate in the end.

Good thinking. So what’s your deal?

I live to write and I write to live. I work in digital marketing, I take lots of photos, and I cook lots of delicious food. How could I not have a blog?!

Cool. I’d like to send you a poorly-punctuated sales pitch for some black market pharmaceuticals. What’s your email?

Brilliant. It’s boilingfrogsyndrome [at] gmail [dot] com.

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